Rafael Morgan Studio

Why hire you instead of an agency?


Budget-friendly: As a freelancer, I can offer you competitive rates that won't break the bank. With lower overhead costs, I can provide top-notch design services at a more affordable price point. I understand the value of your hard earned money, especially if you're a small business or startup with a limited budget. Rest assured, I'll deliver professional designs that fit your budget perfectly.


Personalized partnership: When you choose to work with me, you'll experience a close and personal collaboration. I'm here to listen to your needs and vision, and we'll have direct and consistent communication throughout the entire project. Your input matters to me, and I'm always ready to adapt, incorporate your feedback, and make adjustments to ensure the result aligns perfectly with your unique requirements. Think of me as your creative buddy who's dedicated to bringing your brand to life!


Creative superhero: With my specialized skills and expertise in branding and packaging design, I'm here to save the day for your project. I stay up-to-date with the latest industry trends and best practices, thanks to my diverse client base and continuous learning. I bring fresh perspectives and creative solutions to the table, injecting your project with a unique flair. My passion and motivation for my work are contagious, guaranteeing that I'll pour my heart and soul into delivering exceptional results that make your brand shine.


Do you work hourly only or accept fixed-fee contracts as well?


As a versatile freelancer, I offer the flexibility of both fixed-price and hourly-rate options for your design projects. Each modality has its strong points, and I believe in empowering you, the client, to choose the option that best suits your needs.


Fixed Price: Opting for a fixed price provides you with clarity and predictability right from the start. You'll have a clear understanding of the project cost, allowing you to budget accordingly. This approach encourages efficiency and productivity, as I strive to complete the project within the agreed-upon scope. Additionally, it offers you the flexibility of a predetermined budget, ensuring no surprises along the way.


Hourly Rate: On the other hand, choosing an hourly rate offers a fair compensation structure based on the actual time and effort invested in your project. This allows for flexibility in accommodating changes, revisions, and unexpected challenges that may arise during the design process. With an hourly rate, you have the transparency of seeing a breakdown of the time spent on various aspects of the project, ensuring that you are charged fairly for the work completed.


Ultimately, the choice between a fixed price and an hourly rate depends on your preferences, the nature of the project, and your comfort level. I'm here to guide you and provide recommendations based on my expertise, but I believe that the final decision should be in your hands. Together, we can assess the project requirements and discuss the pros and cons of each option, ensuring that you feel confident and satisfied with the chosen pricing model.


Could you tell me more about your process?


Sure. Let me break it down for you:


Let's Dive In: We begin by diving deep into your brand. I encourage you to share everything you can about your brand - how you feel about it, your goals, values, and even references or insights you have in mind. The more you share, the better I can understand your vision and bring it to life. This is extremely important. 


Research and Inspiration: After our initial discussion, I spend dedicated hours studying your market and competitors. This research helps me uncover industry trends, identify unique selling points, and find opportunities for your brand to stand out. I gather more references and inspiration, creating a moodboard with a few possible creative directions that might be interesting to follow. 


Your Feedback Matters: I present the moodboard to you as a visual representation of these creative possibilities. Your feedback at this stage is crucial because it ensures we are on the same page before we dive into the exciting design work. Your insights help us lay a strong foundation for the rest of the process.


Unleashing Creativity: Now it's time for me to work my magic! Using the insights and feedback we've gathered, I dive into the design process, bringing your brand to life through captivating, eye-catching and memorable logo or packaging designs. I make sure to incorporate your brand's identity, aesthetics, and the appeal it needs to have for your target audience.


A Complete Presentation: Rather than sharing initial sketches, I take the time to create a complete design presentation just for you. This comprehensive presentation showcases your logo or packaging design in various contexts - on different mediums or in different situations. By seeing it in action, you can provide more accurate and informed feedback, helping us fine-tune every detail.


Working Together: Our collaboration truly shines during this phase. Your feedback is invaluable as we work together to perfect the design. I listen closely to your input, making the necessary adjustments and refinements to ensure the design aligns perfectly with your vision. Together, we'll refine it until it exceeds your expectations.


By following this personalized creative process and embracing a collaborative approach, we'll embark on a journey to create outstanding branding and packaging designs that truly represent your brand. Your involvement and insights are vital every step of the way, as we work hand-in-hand toward your brand's success.